Wednesday, April 01, 2009

How to create customer dissatisfaction with ease

Sometime back I signed up for some sight called, because they had a facebook app, and this was before I got sick of facebook apps.

I'm not quite sure what is, but you tell it what music you like and it tells you something. It will tell you when bands you like are performing, but I don't go to concerts so I set my iLike email notification settings to never tell me about favorite bands performing.

So when I got an email notice from iLike that U2 was playing near me soon, I was annoyed. I went to the site and checked my settings, and sure enough, my settings were such that I should not have received that email.

Okay, so there's some flaw with their programming. That's no big deal, sites always have issues. I'll just contact someone on the site and let them know there's a problem and give them a chance to fix it, right?

Wrong, because there is no way to contact anyone on the site. There is no way to report any problem. I could not find a single, solitary email address for users. So then I thought, okay, I'll just close my account so the can't bother me any more. But guess what? I couldn't find any way to close my account.

So I added iLike into my spam filter. iLike is dead to me. A site that does not want to hear from its users should not, in my opinion, have any users.

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