All things to all people

I just saw a commercial for the new Hitchhiker's Guide to the Galaxy movie that I found fascinating because it in no way suggests that the movie is, as is likely, a comedy. Instead, it basically is an advertisement for Star Wars, a big adventure with special effects and things blowing up. I went to the movie's website to see if the same trailer exists there, and while it doesn't, trailer number 1 is pretty similar. On the other hand, trailer #3 is a good attempt at a trailer that evokes at least some of the classic HGTTG humor, and trailer #2 is a sort of standard comedy movie trailer (to some extent the trailer that is being made fun of in Trailer #3).

The studio is trying to make different markets think this is different sorts of movies. Somebody is bound to be hurt.