Children: Savage Enforcers of Society Conformity
Look at your fingernails. Go ahead, just take a peek. Do you look at them the masculine or feminine way?
If you know the answer to that, you probably learned it in childhood from a peer. In case that's a lesson you missed, boys look at their fingernails by curving their fingers over their upturned palms. Girls point their palms forward.
If you know that, you probably also know that boys look at the bottom of their shoe by bending their knee in front of them, while girls kick their foot up behind and look over their shoulder.
I failed both of these tests in grammar school, and was told I was a girl. I was unhappy about that, and changed appropriately.
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When talking about gender stereotypes, it is often suggested that much of the problem comes from toy companies that make all girl toys pink and advertising that divides toys into those for boys and those for girls. Some people seem to think that if we could just remove these societal messages, that children would be free to choose what they enjoy, rather than what society considers appropriate.
But what if Mattel and Walmart aren't really the problem? What if the problem is, in part, a culture of conformity passed from child to child, with rigid, stringently enforced rules? How do you change that?
Childhood is full of rules and tests (according to this thread, there are also gender tests involving looking at the sky and removing sweaters), created not by the media or the government but by children who use them as weapons. Yet even though these rules appear to arise organically out of the muck of childhood, they seem to strongly reinforce the culture's priorities. Besides gender conformity, consumerism is encouraged through attacks on things like "floods," a term for too-short pants.
Floods are a natural result of the speed at which children grow. A typical parental strategy is to buy things when they're too big and keep them until they're too small. This is sensible, but ill-fitting clothes can get you in trouble with the herd. (Note: I have no idea if floods or fingernail testing are still done;
children may have different tests now, but I guarantee they have some.)
Why would children be so insistent that their peers shop frequently? No reason. In fact, it's unlikely children actually care that much aesthetically about the length of your pants or the way you look at fingernails.
Instead, it's all about beating you down, because children are savage, sadistic monsters. Children simply grab the popular weapons and use them on every target. They try out new insults and see what sticks. And if it sticks, it is carried on, year after year.
The weapons that stick tend to be those that society at large emphasizes. Society says boys should not act like girls, and boys find ways to test for girliness. (I imagine girls have their own tests, although I don't know what they are.)
To some extent, Mattel actually does effect the concept of normality, because they show children what society holds important. Movies do as well when they feature brave boys and crying girls. But these concepts are so deeply embedded that superficial changes like removing gender recommendations from toy boxes probably won't do much. Fix the toys, and you've still got a society where women speaking firmly are accused of shrill shouting even when faced with men who are shrilly shouting to no objection. You can't teach children to be more open and accepting if all of society if promoting the opposite. One of the first thing children figure out is words mean much less than actions.
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My first inclination when I thought of this was that it's all pretty hopeless. Childhood conformity is so powerful that I doubt tweaks to marketing and speech would have any effect.
I did have one idea, though. Children, as I say, just want weapons they can use to beat down their peers (you non-cynics will probably disagree with that, but I feel the evidence is pretty solid). So what if that destructive power could be used for good?
Children, reflecting society, push gender conformity and consumerism because those are the weapons that work. If you could convince children that the worst, most embarrassing, most deviant qualities were racism, or greed, or bad manners, or littering, then these children would create tests for these qualities and crucify those who didn't do things the "right" way.
How can that be done? Well, as someone who doesn't care for children and avoids them as much as possible, I'm not able to answer that question. But if you like children enough to interact with them yet still understand their dark nature, see if you can come up with a way to use their savagery to make the world a better place.
Or if not a better place, at least one where one is judged by something more important than fingernail examination.